To Feature or Not to Feature

Featured auctions get more bids. They also cost more - a lot more. Before deciding whether or not to feature your item, you need to evaluate its popularity. You should perform a basic market analysis.

There are two types of featured auctions - those which are featured in category cost $19.95 and show up at the top of the item's category main page. This ensures that anyone who visits that category will probably see your auction, as the normal browser scrolls down a few screens and then leaves. I recommend featuring your item in its category if it has an average sales percentage of 50% or greater. In other words, after running regular auctions for a few weeks, you should choose the "featured in category" option if more than half of the auctions for that item have ended in a sale. I also HIGHLY SUGGEST choosing the boldface title option whenever you feature one of your items, as it draws more attention to your product.

A regular featured auction costs $99.95 and generates even more bids than a featured in category. Of course, it also costs a lot more, and as such you should only choose this option if you your item(s) has a sales percentage of 60% or greater. By featuring many popular auctions, you will make enormous profits on Ebay. But the key to success is running those tiresome regular auctions for weeks to figure out which items to feature and which items to discontinue. Trial and error works!

Note: An eBay member must have a feedback rating of 10 or more in order to place a Featured Auction or a Featured Plus Auction.

NOTE: Ebay will not let you feature auctions selling information, services, or adult material due to complaints from users. If you sell that type of product, you should run a featured in category auction only.