Managing Your List

Once you’ve gathered your email list, you need to have a simple way to manage it and
also send out messages. There are several options:

1. Web-based (server side software)
The first option is using a web-based list server service. List servers are good because
you send one email message to your list server and then it broadcasts to your entire list.
They also will automatically handle remove requests, subscribers and bad emails
(bounces or undeliverables).

There are some free options, but you’ll get advertisements (not from you) going with
your email message.

Here are a few options for when you are just started out:

http://www.listbot.com
http://www.topica.com
http://www.egroups.com

Then when your list becomes bigger you may want to go with a more professional choice
like:

http://www.sparklist.com

2. Software on your computer (client side software)
The second option is buying software (a one-time investment) and sending out your own
emails. Also, these software packages let you do personalization of email (with email
merge) so it looks like a personal message. The downfall is that if you have a big list it
takes quite a long time to get out all the emails from your computer.

Here are a few options:

Mail King

http://www.mailking.com

Group Mail

http://www.SellShareware.com/ProgramInfo.asp?AfID=4841&PrID=34362