Testing on the go.

! Testing on the go. How fast do you want to see results? Instead of waiting weeks
for responses and test results – you’ll have them in hours. Now, you can make
smarter decisions sooner.

! Quick to create. You could whip out an email in just an hour or two as opposed
to weeks in the “offline” world.

! High response rates. It’s not unusual for email campaigns to get 5%, 10%, 15%,
even 50% response rates. Something that’s almost unheard of in direct mail.

The Truth About “Opt-in” and “Permission” Email Marketing

If you’ve been on the Net for anytime, I’m sure you’ve heard of spam. That’s the name
for unsolicited commercial email. Mostly the kind of “get rich quick” and “send me a
dollar” pyramid schemes that find their way into your inbox. Many short-term minded
marketers feel that since email is practically free they can send out thousands and
thousands of emails hoping for a handful of sales while dealing with the risks involved. I
don’t think that’s a good idea.

You see, there is a big difference between permission email marketing and spamming.
I’m not talking about using software that can harvest emails addresses from the Web or
even those CD-roms with “10 million email addresses” floating around. The fact is,
without getting permission you are just sending out spam and that will land you in some
big trouble. I’ve seen sites shutdown, ISP’s cancelled and people basically being
“blackballed” from the Internet community. Trust me, it’s not pretty.

In fact, there is new legislation pending that will make spamming illegal. So not only will
you have all kinds of angry prospects – but you could also end up with severe penalties
against you.

Why would you want to put yourself through any of that?

There’s no point because getting permission is easy once you start using the strategies I’ll
tell you about in a moment, plus it produces better results.

I’ve reprinted an excellent article by Jim Daniels explaining the importance of only using
opt-in email marketing:

Million Dollar Emails