What kind of trouble?

A. Since a large number of internet citizens DO NOT approve of unsolicited email
and WILL complain to your Internet Service Provider (ISP).
B. Many ISP’s will discontinue your account when they get complaints from angry
recipients of your unsolicited bulk email.
Does sending your ad to thousands of unsuspecting addresses really work
anyway? Do you really get any genuinely interested leads mixed in with all those
flames? Sure you can. Are they enough to offset all the negative factors of bulk
email? NO.

But hey, it's your business and it's your decision. If you want to play it safe
though, you should consider the next type of direct email marketing.

2. "Opt-In" Direct Email
"Opt-In" Direct Email is the practice sending commercial email to recipients that
HAVE approved of commercial email. If you really want to try bulk email
marketing but aren’t up to the rigors of unsolicited bulk email, consider hiring a
company that specializes in direct email.

In addition to advertising in targeted ezines such as my BizWeb Gazette, you can
also "rent" Opt-In Direct Email lists. These opt-in lists are targeted email lists
which offer marketers a "politically correct" way to reach their target audience on
the net. Not only will your offer be sent to a targeted list, you won't have to worry
about flames and ISP cancellation. All recipients have "opted in" to receive offers
like yours.

Although this targeted direct email marketing can be more costly than unsolicited
bulk email marketing, it is far more effective. Here are some excellent resources
for targeted Opt-In lists:

* www.memail.com
* www.advertising.com
* www.bulletmail.com
* www.targ-it.com
* www.e-target.com
* www.hitmail.com
* www.postmasterdirect.com
* www.copywriter.com/list (The Direct Email List Source)